In: email blast
How to Recover From an Accidental Company Email Blast
Maybe you are in a rush and end up sending out a company mass email blast before thoroughly checking for mistakes....
Email Marketing: A Balancing Act Between Images and Text
Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, and end up turning the entire email into one big image. While these image-only emails may be very visually appealing, they also come with some big disadvantages that you may want to consider before jumping aboard the image-only train.
Can You Track Email Metrics With Google Analytics?
Tracking email metrics is not as straightforward as many would like to think. Open rates are misleading; links can be clicked multiple times by the same person; and on top of all that, it can be difficult to know which metrics actually merit your attention, and which metrics just aren’t that important. Everyone has their own opinion on which email metrics are the most important. However, those various arguments will have to wait for another blog post. Today we are going to discuss a slightly different email tracking dilemma: Is Google Analytics a good tool for analyzing the success of an email campaign? Today we will examine both its strengths and its limitations as it relates to email marketing.
Tips for Split-Testing Your Email Campaigns
When I was preparing to send out my very first email campaign, I remember thinking that email marketing would be so simple. Boy, was I wrong! Any seasoned email marketer can tell you that conducting an email campaign, and a successful one at that, is a very tricky process, full of hurdles and straight-up uncertainty. It’s usually pretty obvious when a campaign falls flat on its face, but for other campaigns that seem to do alright, it can be hard to tell if your email marketing is really living up to its potential. Even worse, if you suspect that your emails could be performing better, it can be difficult to figure out exactly what will improve them. If you’ve ever been caught in this predicament, you might want to give split-testing a try.