In: Substantive Marketing


Substantive Marketing: Building Trust and Value

Substantive marketing focuses on delivering meaningful, valuable, and impactful content and experiences to the audience. It transcends superficial or purely promotional tactics by offering genuine value to build long-term relationships. While concepts of in-depth and thorough, non-superficial marketing have existed before, the rise of the internet and social media platforms—along with their inundation of messaging and the ability to directly interact with consumers—has truly set the stage for the fundamental need for substantive marketing.