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[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

5 Tips for Convincing Clients to Try New Marketing Strategies

5 Tips for Convincing Clients to Try New Marketing Strategies

As a marketing or advertising account manager, your job is never easy. Clients can be demanding, unclear, hard to reach, argumentative,...

Is Direct Mail Marketing Still Effective with Millennials?

Is Direct Mail Marketing Still Effective with Millennials?

Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in...

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

Email Marketing Relevancy Is More Important Than Ever

Email Marketing Relevancy Is More Important Than Ever

We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real –...

5 Black Friday and Cyber Monday Email Marketing Guidelines

5 Black Friday and Cyber Monday Email Marketing Guidelines

The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and...

Marketing 101: What is Direct Marketing?

Marketing 101: What is Direct Marketing?

Direct marketing is making direct contact with a specific audience to promote your products and services. Direct marketing can be executed...

4 Bright Holiday Email Marketing Ideas

4 Bright Holiday Email Marketing Ideas

The holiday season is the busiest time of the year for many businesses. Not only are there a handful of big...

Give Thanks with a Thanksgiving Marketing Campaign

Give Thanks with a Thanksgiving Marketing Campaign

Thanksgiving Day is just around the corner making this the perfect time to give thanks with a Thanksgiving marketing campaign. Celebrate...

4 Do’s and Don’ts of Holiday Email Marketing

4 Do’s and Don’ts of Holiday Email Marketing

With Halloween out of the way, it’s officially the merriest season of the year! What a joyous time it is for...