In: GA4

Google Analytics 4

GA4 – A Marketer’s Comprehensive Guide to the Top 10 New Features

Google Analytics has undergone a significant transformation with the introduction of Google Analytics 4 (GA4). This overhaul brings a host of new features, a streamlined approach to data tracking, and the retirement of some old tools. This comprehensive guide will explore the top 10 new features of GA4, examine what has been removed, as well as provide tips for using the new GA4.