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In: Email Marketing

5 Black Friday and Cyber Monday Email Marketing Guidelines

5 Black Friday and Cyber Monday Email Marketing Guidelines

The clock is ticking and T-Day, or shall we call it D-Day is near. Which also means that Black Friday and...

4 Bright Holiday Email Marketing Ideas

4 Bright Holiday Email Marketing Ideas

The holiday season is the busiest time of the year for many businesses. Not only are there a handful of big...

4 Do’s and Don’ts of Holiday Email Marketing

4 Do’s and Don’ts of Holiday Email Marketing

With Halloween out of the way, it’s officially the merriest season of the year! What a joyous time it is for...

Basic Email A/B Testing Tips

Basic Email A/B Testing Tips

Have you ever received an email and were blown away by how great it was? Well, besides good design and well-written copy,...

Round-Up: Favorite Fall Email Campaigns of 2016

Round-Up: Favorite Fall Email Campaigns of 2016

It’s hard to argue that fall isn’t the best season of the year. Fall is a wondrous time for businesses. Many...

How to Get More Opens from Email Subscribers

How to Get More Opens from Email Subscribers

Email campaigns can help you connect with your customers, but people today are very picky about which emails they choose to...

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Highlights of Gmail’s Support for Embedded Styles and Media Queries

Since August, email marketers around the world have been looking forward to Gmail’s new support for media queries and responsive design....

Email Personalization: Collect, Segment, and Use Customer Data

Email Personalization: Collect, Segment, and Use Customer Data

Have you ever walked into your local coffee shop and the barista knows your name, or even better, remembers your usual order?...

5 Email Mistakes You’re Probably Making

5 Email Mistakes You’re Probably Making

I’ve said it, you’ve heard it, but I’ll repeat it: email marketing is one of the most effective ways to reach...

Don’t Delete Inactive Email Subscribers

Don’t Delete Inactive Email Subscribers

For many years, email marketers have been advised to delete inactive email subscribers from their email databases. Inactive email subscribers have...