Running an email campaign is a great way to share your Halloween promotions with your customers and drive in more business during the holiday, but it’s also the perfect time to show off your creativity with an impressive email creative. Halloween-time allows for you to get a bit “spooky” with your email creatives, so work on something that will catch the attention of your recipients and ultimately draw them in. The end of October is approaching fast so if you’re lacking inspiration, here are some excellent email creatives to get you motivated.
Clothing stores that can provide pieces for a Halloween costume usually have an easier time coming up with clever email creatives for the holiday. The two email creatives shown below are from two popular clothing stores, American Apparel and Urban Outfitters. They both are simple emails that show off homemade Halloween costumes with items from their clothing stores. If you run a clothing store, or work with apparels that can be easily tied into Halloween-time, a simple email creative might work best. Including a link that brings the recipient straight to your clothing catalog is a must and will get people browsing through your selection. A creepier approach, like what is done with Urban Outfitters, will intrigue recipients to click through to their website.
Familiar Halloween imagery is another excellent way to get people to engage with your company emails. People will always associate pumpkins with fall and Halloween-time, so those images go perfectly with your email creatives. The email creative shown below from Tredz Bikes cleverly entices recipients to avoid going to a physical location and simply ordering online with their headline “Too scared to go out doors?” By offering 34% off their product, and providing a direct link, there’s a big chance recipients will click through to their website. This particular email creative also doesn’t overload the recipient with unnecessary information. The recipient knows that the offer is Halloween related through the imagery and if they’re interested, they’ll head over to the main site.
Pet companies always seem to run a Halloween costume contest for pets, which is a great idea. This pet company, Woofie’s, also provides an offer of free shipping in this email creative. Running a contest and getting people involved in your brand is a nice way to engage your customers and keep them coming back to your site. Finding a way to tie in Halloween with your company, even if it’s not directly related, can be done with a little creativity and understanding of your customer base. If your costumers are pet-lovers, they’ll most likely want to see pictures of pets in costumes, and they might even want to get their pets involved. This will help your costumers think of your company in the future, and continue to do business with you.
If you sell candy, setting up a Halloween-related email campaign might seem like a no-brainer. If that’s the case for your company, this email creative is a good way of letting your products speak for themselves. With a clever headline like “No tricks…just treats!”, recipients know exactly what you’re selling. Additional “fluff” to sell your products isn’t necessary. Sometimes simply providing pictures of your products in a holiday-related way is enough to get people to your site or physical location.
Designing an effective email creative can seem like a monumental task, but it’s a great way to bring in more business during the holidays. Halloween, in particular, is the best time to be innovative with your email creatives. Since Halloween-time is tied in with extremely recognizable imagery, such a pumpkins, ghosts, and bats, including them in your email creatives will help get your message across immediately. As long as you make sure your creative is simple and your content is relevant, email marketing is a great way to do some last-minute marketing for Halloween. Get creative!
Sources:
1) American Apparel – http://editd.com/blog/2013/08/halloween-retail/
2) Urban Outfitters— http://editd.com/blog/2013/08/halloween-retail/
3) Tredz Bikes— http://www.brandnewway.com/web-marketing-blog/article-838/must-every-email-reference-halloween-this-week
4) Woofie’s— http://nest-eggdesigns.com/portfolio/email-campaigns-newsletters/
5) Dollar Tree— http://www.thewebsiteinfo.com/www/dollartree.com/