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In: marketing strategy

Looking Forward: 2014 Marketing Trends That Will Grow in 2015

Looking Forward: 2014 Marketing Trends That Will Grow in 2015

My, how 2014 has flown by! It’s the end of the year and the perfect time to look back and review...

Content Marketing Refresher and Resources

Content Marketing Refresher and Resources

It’s been a half a year since we wrote about content marketing on our blog. I thought it would be a...

How Direct Mail and Social Media Can Work Together

How Direct Mail and Social Media Can Work Together

Do you often run direct mail campaigns? Have you been seeing the results you’ve hoped for? If you want to build...

5 Great Marketing Quotes Explained to Inspire Your Campaigns

We all need a little inspiration from time to time, so if you’re feeling less motivated about your marketing efforts, it...

The Connection Between Baby Boomers and Direct Mail

If you’ve been ignoring the massive potential of marketing to Baby Boomers, consider what this group can do for your next...

How Klout can Guide Your Social Media and Content Marketing Strategy

To many long-time marketers, Klout might seem like a useless tool used to brag about social influence. If you’re unclear about...

4 Tips for Split Testing Your Email Campaigns

Figuring out what works best for your email campaigns takes some time and preparation. Anyone can send out a quick email...

Using the New Twitter Layout for Social Media Marketing

Twitter is looking more and more like Facebook these days. With the new layout changes, marketers might find themselves confused about...

Summer Email Creatives to Inspire Your Own Campaigns

Finding inspiration for your summer email campaigns isn’t difficult when you start looking for it. Just this morning, I logged into...

Figuring Out What Your Audience Wants From Your Content

Building relevant and compelling content can be a hard thing to accomplish. Some companies just seem to know what their audience...