In: direct mail campaigns
4 Reasons Direct Mail Marketing is Not Dead
Direct mail still offers one of the most consistently effective forms of advertising when used correctly. According to statistics provided by...
5 Best Practices for Writing Amazing Direct Marketing Copy
You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s...
Dive into 2015 with an Effective Marketing Plan: Direct Mail Marketing
Welcome to the fourth part of our 2015 Effective Marketing blog series – the Direct Mail Marketing Plan! So far, we...
Why Direct Mail Marketing Works for Businesses
It might seem like direct mail should be dying out, considering the crazy digital age we live in, but this form...
Digital Overload and the Power of Direct Mail Marketing
How many emails did you receive yesterday? Over 50? Over 100? As email marketing becomes more and more popular as a marketing medium, it is no secret that the number of emails filling up people’s inboxes is growing exponentially. Unfortunately, this is not a good sign for email marketers, because it means that every email has to overcome much more competition in order to get opened, let alone clicked on. We call this “Digital Overload”, and it severely limits the efficacy of email marketing efforts.
Direct Mail: The ‘Diamond in the Rough’ of Luxury Branding
Marketing for luxury items is a very different game from most traditional marketing strategies. Most items can be sold based on the usefulness or efficacy of the product; luxury items, on the other hand, are not about selling a product so much as what that symbol represents, be it wealth, glamour, or power. Luxury brand marketing is first and foremost about branding, because luxury items have very little to do with necessity and a great deal to do with image and lifestyle. As it turns out, direct mail is especially suited to luxury branding; one might even say direct mail is the ‘diamond in the rough’ of luxury brand marketing. Let’s explore why.
How to Measure Your Direct Mail Marketing ROI
Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also need to know how much revenue that campaign brought in, to determine whether or not it was financially worth the investment. Let’s walk through the process of calculating your direct mail ROI.
The Dreaded Deal Hunter: Why Direct Mail Coupons Are More Effective Than Daily Deal Sites
For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?
5 Strategies for Planning a Direct Marketing Campaign
Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!