In: direct mail campaigns

• August 7, 2012
• admin
• Blog PostsDirect Mail Marketing

For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?

• July 16, 2012
• admin
• Blog PostsMarketing Strategy

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

• February 27, 2012
• admin
• Blog PostsDirect Mail MarketingEmail Marketing

At some point, every business reaches that marketing fork-in-the-road: Direct mail marketing or email marketing? Each path has its pros and...