In: email broadcast
Hey, Marketers! Stop Making These Email Marketing Mistakes!
According to Radicati’s email statistics, there are over 4 billion email accounts in the world. That’s a lot of email users!...
CASL: Learning Aboot the Canadian Anti-Spam Law
If you are an email marketer, you may have heard that Canada recently passed legislation to regulate email marketing. The Canadian...
Email Marketing: A Balancing Act Between Images and Text
Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, and end up turning the entire email into one big image. While these image-only emails may be very visually appealing, they also come with some big disadvantages that you may want to consider before jumping aboard the image-only train.