In: email broadcast

Hey, Marketers! Stop Making These Email Marketing Mistakes!

Hey, Marketers! Stop Making These Email Marketing Mistakes!

According to Radicati’s email statistics, there are over 4 billion email accounts in the world. That’s a lot of email users!...

The Basics: Renting an Email List

The Basics: Renting an Email List

Renting an email list is a widely-utilized marketing practice that can result in a great ROI if you know what you...

CASL: Learning Aboot the Canadian Anti-Spam Law

CASL: Learning Aboot the Canadian Anti-Spam Law

If you are an email marketer, you may have heard that Canada recently passed legislation to regulate email marketing. The Canadian...

Click Here! How to Write an Engaging Subject Line

In a day and age where people’s inboxes are overflowing with emails, most of it junk mail, how could your business...

Email Marketing: A Balancing Act Between Images and Text

Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, and end up turning the entire email into one big image. While these image-only emails may be very visually appealing, they also come with some big disadvantages that you may want to consider before jumping aboard the image-only train.

Digital Overload and the Power of Direct Mail Marketing

How many emails did you receive yesterday? Over 50? Over 100? As email marketing becomes more and more popular as a marketing medium, it is no secret that the number of emails filling up people’s inboxes is growing exponentially. Unfortunately, this is not a good sign for email marketers, because it means that every email has to overcome much more competition in order to get opened, let alone clicked on. We call this “Digital Overload”, and it severely limits the efficacy of email marketing efforts.

Can You Track Email Metrics With Google Analytics?

Tracking email metrics is not as straightforward as many would like to think. Open rates are misleading; links can be clicked multiple times by the same person; and on top of all that, it can be difficult to know which metrics actually merit your attention, and which metrics just aren’t that important. Everyone has their own opinion on which email metrics are the most important. However, those various arguments will have to wait for another blog post. Today we are going to discuss a slightly different email tracking dilemma: Is Google Analytics a good tool for analyzing the success of an email campaign? Today we will examine both its strengths and its limitations as it relates to email marketing.

Tips for Split-Testing Your Email Campaigns

When I was preparing to send out my very first email campaign, I remember thinking that email marketing would be so simple. Boy, was I wrong! Any seasoned email marketer can tell you that conducting an email campaign, and a successful one at that, is a very tricky process, full of hurdles and straight-up uncertainty. It’s usually pretty obvious when a campaign falls flat on its face, but for other campaigns that seem to do alright, it can be hard to tell if your email marketing is really living up to its potential. Even worse, if you suspect that your emails could be performing better, it can be difficult to figure out exactly what will improve them. If you’ve ever been caught in this predicament, you might want to give split-testing a try.

Email List: Good Things Come to Those Who Repeat

The fast-paced “time is money” mentality of business often makes us forget that patience is a required virtue. Never was this maxim truer than with the evaluation and use of email lists. Too many businesses approach an email marketing campaign with the expectation of instant gratification. Without any prior experience, the sheer numbers involved have them thinking that a single broadcast to an email list will make them immediately and wildly wealthy. While this certainly would be nice, email marketing unfortunately just doesn’t work that way in the real world.

How to Use Email Marketing As a Branding Tool

Email marketing is a valuable tool when it comes to branding your business. Whether or not your business is B2C or B2B, branding is an important part of developing credibility and customer loyalty. However, we focus on lead generation so often, many people don’t realize that email marketing can be effectively used as a brand awareness tactic as well. Let’s delve into the basics of branded email marketing to examine its uses and strengths.