In: email broadcast

Hey, Marketers! Stop Making These Email Marketing Mistakes!

Hey, Marketers! Stop Making These Email Marketing Mistakes!

According to Radicati’s email statistics, there are over 4 billion email accounts in the world. That’s a lot of email users!...

The Basics: Renting an Email List

The Basics: Renting an Email List

Renting an email list is a widely-utilized marketing practice that can result in a great ROI if you know what you...

CASL: Learning Aboot the Canadian Anti-Spam Law

CASL: Learning Aboot the Canadian Anti-Spam Law

If you are an email marketer, you may have heard that Canada recently passed legislation to regulate email marketing. The Canadian...

Click Here! How to Write an Engaging Subject Line

In a day and age where people’s inboxes are overflowing with emails, most of it junk mail, how could your business...

Email Marketing: A Balancing Act Between Images and Text

Images are a great way to spruce up your email marketing; they make emails much more visually interesting than plain text, and often increase engagement metrics as a result. However, sometimes email marketers take this desire to design flashy emails too far, and end up turning the entire email into one big image. While these image-only emails may be very visually appealing, they also come with some big disadvantages that you may want to consider before jumping aboard the image-only train.