Mother’s Day is coming on May 10th. That’s this coming Sunday! If you do not already have an email campaign strategy in place, it’s not too late to get started. According to research conducted by the National Retail Federation (NRF), Mother’s Day is the second biggest consumer spending holiday in America. Their research also shows that 30% of shoppers buy online for this holiday. So, what better way to boost your sales this spring than with a Mother’s Day email campaign? You’ll also be helping to spread the gratitude and appreciation for the 85.4 million moms in the United States; how could you resist that? Here are 3 types of email campaigns you can send to celebrate all of those fantastic moms out there.

Gift Suggestions Email

Everyone needs a little inspiration for gift ideas every now and then. Help your customers by offering gift ideas. Whether you highlight your main products or create a gift guide, you should draw attention to products that mothers would like. You can organize your email gift guide by interest, style, or price, just as ModCloth has below.

Source: ModCloth

Exclusive Invitation Email

Invite your customers and prospects to an event, class, sale, or contest. The invitation email campaigns create a sense of exclusivity and familiarity. It compels people to attend and see what sort of special, “VIP” insights they can get. However, in order for the recipient to open your invitation email campaign, you need to compel them with a great subject line. The subject line is what will get people to open and see your invite. So, don’t forget to add the exclusivity of the event in the subject line, as well as the body.

Last-Minute Email

Some people wait until the last minute to buy gifts. Give them a reminder through a last minute email campaign. As the special day gets closer, people’s urgency becomes greater. No one wants their mom to feel forgotten or unloved! Use a clear message to remind the email receiver about the special holiday and create urgency with words like “Reserve Now”, “Time’s Running Out!”, “2 More Days”, etc. Whatever the enticement, put your offer at the beginning of your email copy and subject line to make sure recipients open the email and take action.


Mother’s Day is a prime holiday for marketers. A very wide range of products and services can be advertised. While flowers may be the traditional Mother’s Day gift, moms have all different kinds of interests and needs. No matter what business you are in, you can tailor your email campaign for this special holiday. For additional email marketing help, please feel free to contact US Data Corporation at (888) 578-3282!