The holiday season is the busiest time of the year for many businesses. Not only are there a handful of big holidays, but there’s a lot of smaller holidays that businesses can take advantage of for a lucrative sales quarter. According to the National Retail Federation, 56% of gift searches during the holiday season were conducted on mobile devices in 2018. With more people buying online, email marketing is the perfect way to get through to your customers and prospects. Start planning your holiday email marketing now for a merry and bright sales season. Here are 5 holiday email marketing ideas to use this winter.  

1.   Holiday Gift Guide

Holiday gift guides are a popular email campaign option. This format gives your customers different suggestions to accommodate their tastes. There are different ways you can present gift guides. One is offering products/services by price. For example, “Gifts Under $25” or “Gifts Under $100”. Another is dividing up the gift guide options by traits, such as gender, age, or recipient. For example, “For Mom,” “For the Geek,” or “For the Pet Lover.”

2.   Offer Free Shipping

One of the easiest ways to add value to your holiday email marketing is to offer free shipping during the holidays. This tactic can encourage people to shop online or call your business to place an order. Also, did you know Friday, December 16th is National Free Shipping Day? It gives online shops a chance to make a big sales push before the last day for ground shipping (December 18) and allows customers to receive their orders by Christmas.

3.   Black Friday & Cyber Monday Promos

Black Friday and Cyber Monday aren’t just for big brands. Small businesses can create special offers for these two days as well and take advantage of the weekend shopping rush. You can send a series of emails leading up to Black Friday and/or Cyber Monday informing people about special discounts. Don’t forget to send a final reminder on the big day(s)!

4.   Offer Free Gift Wrapping

Free gift wrapping is a great way to add a small incentive for you potential customers and can be a fairly simple way to increase your conversion rate. Of course, it would depend on the type of products you sell, and how many you sell, but if it were only available for orders in the first half of December, then hopefully it wouldn’t be too much of a burden.


5.   Last-Minute Holiday Sale

There are always last minute shoppers. Don’t forget to factor them into your holiday planning. You can come up with last-minute deals and gift ideas to promote on the days leading up to the major winter holidays.

The holidays might be the most competitive time of the year for businesses, but they are also a sparkling opportunity to drive sales and acquire new customers. Take this opportunity to plan sensational email campaigns. Smart and creative use of email promotions are one of the best ways to ensure you make the most of the holidays marketing. Want to get started on your holiday email marketing? Call US Data Corporation at (888) 578-3282.