According to statistics by Adobe, US consumers spent a record-breaking $2.4 billion on Black Friday last year. That’s billion with a “b”! However, according to research by TechRadar, Black Friday this year is predicted to have an even bigger spending average. It’s no wonder more and more businesses take advantage of this promotion-friendly holiday. Running a successful Black Friday promotion can be exciting, but can also cause a lot of stress for business owners and marketers. That is why I’ve created a list of 3 easy Black Friday email marketing tips to help your business bring in the big Black Friday bucks.

Give Your Customers an Awesome Offer

Black Friday shoppers are the ultimate bargain hunters and they have high expectations of steep discounts and sales. People will start researching products and prices weeks in advance just to find the best deal. So, it’s up to you to give your customers a great deal if you want to attract attention. Create a Black Friday-themed email campaign that presents shoppers with a few offers they won’t be able to refuse. It is understandable that many small businesses aren’t able to match deals that big companies offer. If you can’t offer a similar discount, you can try offering extra incentives instead. For example, if you own a flower shop, offer as much of a discount as you can and throw in a free delivery service or free flower arranging class.


Create a Holiday Gift Guide

Black Friday marks the start of holiday shopping for many people, which means gift guide email campaigns are a great marketing method. A lot of people rely on email to let them know about discounts and promotions, especially during the holiday season. Shoppers need inspiration, so help them out by creating a gift guide. You can showcase your different products and offer a variety of price ranges. Here are some gift guide ideas:

  •         Gifts for Her
  •         Gifts for Him
  •         Gifts Under $20
  •         Affordable Gifts
  •         Most Popular Products


Make Sure Black Friday Goes Mobile

According to an article by Marketing Land, mobile devices drove 52% of US internet traffic on Thanksgiving Day last year and almost hit 50% on Black Friday. Black Friday mobile sales accounted for a whopping 27.9% of total online sales last year. With so many people viewing emails and web browsing on their phones, it is important that your website and emails are mobile responsive. This way, no matter where and how your Black Friday email campaign is being viewed, people will easily be able to get to your website and shop.


These are just 3 Black Friday email campaign tips. There are many tactics marketers can use. The holidays are a good time to try new things with your email. If you try one of these tactics and it’s not a success, experiment with something else on the list. Be creative and have some fun and you will be on your way to holiday marketing success! For additional Black Friday email campaign help, please contact US Data Corporation at (888) 578-3282.