marketing-list-resources

Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

Marketing pLan

How to Create a Successful Marketing Plan

Developing a marketing plan is a critical step for any business. However, it may seem that creating a marketing plan is a daunting affair. We are here to say that it doesn't have to be. Simply treat it is a step-by-step process, that when done right, will help support the growth of your business. We’ll illustrate this by highlighting the importance of doing market research, setting clear goals, allocating your budget wisely, and monitoring your progress.

Soft Skills in an AI Business World

Soft Skills – More Important Than Ever in an AI Driven World

With AI continuing to revolutionize the world of business, the importance of soft skills has not diminished but rather increased in value. Soft skills are crucial for filling the gaps left by AI, particularly in areas requiring human judgment, creativity, and emotional intelligence. This guide examines the essence of soft skills in business, their increased significance in an AI-driven world, and offers strategies for effectively integrating soft skills with AI technologies.

Project Management

Project Management Tools in Today’s Age Are Essential

In the fast-paced world of marketing, efficiency and organization are not just desirable; they are essential. The adoption of project management tools are vital to meeting the needs of marketing professionals. We will take a look at the rationale of using project management tools, dive into the tangible benefits to be had in using them, look at examples, and then explain why it’s not only beneficial to use these tools - but also critical for staying competitive.