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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

hyper-personalization

Hyper-Personalization – Customer Engagement Revolutionized

In the world of content marketing, the evolution from one-size-fits-all campaigns to targeted, personalized messaging, has been ongoing, but has now reached a whole new level. Revolutionizing content marketing is something called, hyper-personalization, a strategy that utilizes data analytics and artificial intelligence to deliver bespoke messages and product offerings to individual consumers. We are going to review the essence of hyper-personalization, check out its merits and challenges, and then offer insights for marketers eager to use its power.

Third-Party Cookies

Third-Party Cookies Are Taking Their Swan Dive – Now What?

The digital marketing landscape has undergone a seismic shift with the phasing out of third-party cookies by Google Chrome, the world's dominant web browser. These cookies, once a cornerstone of online advertising, allowed marketers to track user behavior across the web, enabling targeted advertising and customer journey analysis. This article explores the impact of this change, the value of direct marketing and marketing lists, and how first-party cookies can help bridge the gap.

Referral Marketing via US Data Corporation

Referral Marketing – A Comprehensive Guide for Marketers

Referral marketing represents a powerful tool in a marketer's arsenal. By understanding its importance, marketers can unlock its full potential. People trust recommendations from friends and family more than any other form of advertising. Learn how to turn satisfied customers into active promoters. We'll include steps to create a referral program, how to help your employees succeed, and offer tips that will make referral marketing a cornerstone of your company's marketing strategy.