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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

Emerging Marketing Technologies Explained by US Data Corporation

Emerging Marketing Technologies to Watch Out For

Emerging Marketing Technology is impacting marketing professionals in a profound way. Fueled by a host of advanced technologies, they are redefining the engagement between brands and consumers. Staying ahead requires not just adapting but actively exploring new technologies. From the rise of the Metaverse to the deployment of marketing automation, each technology offers distinct pros and cons. We’ll explore these emerging technologies, offer insights and background, then offer practical ways for marketers to leverage these tools.

Artificial Intelligence Explained by US Data Corporation

Artificial Intelligence Explained for the Modern Marketer

Artificial Intelligence (AI) has transitioned from the realms of sci-fi to an integral part of our daily lives and business operations. AI is reshaping industries across the globe. Standing among the industries most influenced by AI is marketing. Marketing has experienced a profound transformation in regards to strategies and execution methods. We'll delve into the origin of AI, its’ workings, applications, and particularly the impact of AI on marketing. We’ll also offer insights and tips for marketers on how to leverage AI intelligently and effectively.

Machine Learning Explained by US Data Corporation

Machine Learning Explored and Explained

Machine learning (ML) has emerged as a pivotal technology, reshaping industries, including marketing, by providing insights into large volumes of data and automating complex processes. Marketing, with its reliance on understanding and influencing consumer behavior, has been particularly impacted by machine learning, allowing marketers to create more personalized, efficient, and impactful marketing campaigns. Come learn more about what machine learning is, how it functions, and its impact on marketing.