[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue
A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.
[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships
A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.
[Case Study] Improve Margins by Combining Direct Mail & Email Marketing
A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.
GA4 – A Marketer’s Comprehensive Guide to the Top 10 New Features
Google Analytics has undergone a significant transformation with the introduction of Google Analytics 4 (GA4). This overhaul brings a host of new features, a streamlined approach to data tracking, and the retirement of some old tools. This comprehensive guide will explore the top 10 new features of GA4, examine what has been removed, as well as provide tips for using the new GA4.
How to Create a High-Impact Cross-Platform Social Media Strategy
Effective social media strategy is about crafting a cohesive, multi-faceted approach that amplifies your brand's message and engages your audience across the digital landscape. This comprehensive guide delves into the world of social media, offering insights on how to excel at utilizing various platforms but also how to harmonize them into a unified strategy.
Omni-Channel Marketing Challenges and 5 Ways to Overcome Them
Omni-channel marketing is a powerful tool that fosters brand loyalty and drives revenue. Learning how to overcome common obstacles is imperative to omni-channel success. This article explores those challenges and provides insights on how to overcome them.