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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

SUBSTANTIVE MARKETING

Substantive Marketing: Building Trust and Value

Substantive marketing focuses on delivering meaningful, valuable, and impactful content and experiences to the audience. It transcends superficial or purely promotional tactics by offering genuine value to build long-term relationships. While concepts of in-depth and thorough, non-superficial marketing have existed before, the rise of the internet and social media platforms—along with their inundation of messaging and the ability to directly interact with consumers—has truly set the stage for the fundamental need for substantive marketing.

looker studio

Looker Studio: An In-Depth Guide

Looker Studio is a comprehensive BI and data visualization platform that offers marketers powerful tools to analyze, visualize, and share data. Data tells a story, and by seeing data visually, using a tool like Looker Studio, can allow you to truly understand the story your data is telling you. This tool integrates various data sources, creates interactive dashboards, and leverages advanced data modeling capabilities. This is how you’ll be able to gain a deep insight into how your campaigns are running. Looker Studio can significantly up your game and help you make decisions that will drive business growth.

pareto principle

The Pareto Principle – Applications in Sales and Marketing

Learn more about The Pareto Principle and how it can offer a useful framework for optimizing sales and marketing efforts. Known as the 80/20 Rule, this Principle is derived from the observation of Italian economist Vilfredo Pareto in the early 1900's. He saw that 80% of the land in Italy was owned by 20% of the populace, a pattern he saw repeated in many aspects of business. The principle stipulates that by focusing on the few critical elements that drive the majority of your business, you can achieve greater effectiveness and profitability.