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Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

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Blog

Marketing Analytics

Marketing Analytics Strategy for Business Growth and Success

The art of marketing has evolved into a science of data-driven decision-making. As marketers, the challenge lies not only in collecting and deciphering the vast array of analytics but also in wielding this data effectively to steer your business towards success. Explore a strategic approach to managing marketing analytics, and learn how to make impactful choices that will ensure the sustained strength of your business.

Video Prospecting

Video Prospecting Ideas to Invigorate Your Marketing

Video prospecting is a sales technique that involves using personalized video content to connect with and engage potential customers. It is a powerful way to invigorate how you prospect and also how you maintain customer relationships. Tailored videos speak directly to needs, pain points, and interests, so sales teams can establish deeper connections, build trust, and ultimately close more deals. Learn how to leverage this format.

ChatGPT

ChatGPT Practical Instructions for Your Marketing Use

One tool that has gained significant attention for its potential in assisting marketers is ChatGPT, a powerful language model developed by OpenAI. Harnessing the capabilities of ChatGPT requires a strategic approach, understanding its strengths and limitations, and crafting requests that align with its capabilities. That's whey we've included tips, insights, and illustrations. Learn how to communicate with the tool and optimize your engagement in order to produce optimal day-to-day results.

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