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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

Artificial Intelligence Explained by US Data Corporation

Artificial Intelligence Explained for the Modern Marketer

Artificial Intelligence (AI) has transitioned from the realms of sci-fi to an integral part of our daily lives and business operations. AI is reshaping industries across the globe. Standing among the industries most influenced by AI is marketing. Marketing has experienced a profound transformation in regards to strategies and execution methods. We'll delve into the origin of AI, its’ workings, applications, and particularly the impact of AI on marketing. We’ll also offer insights and tips for marketers on how to leverage AI intelligently and effectively.

Machine Learning Explained by US Data Corporation

Machine Learning Explored and Explained

Machine learning (ML) has emerged as a pivotal technology, reshaping industries, including marketing, by providing insights into large volumes of data and automating complex processes. Marketing, with its reliance on understanding and influencing consumer behavior, has been particularly impacted by machine learning, allowing marketers to create more personalized, efficient, and impactful marketing campaigns. Come learn more about what machine learning is, how it functions, and its impact on marketing.

hyper-personalization

Hyper-Personalization – Customer Engagement Revolutionized

In the world of content marketing, the evolution from one-size-fits-all campaigns to targeted, personalized messaging, has been ongoing, but has now reached a whole new level. Revolutionizing content marketing is something called, hyper-personalization, a strategy that utilizes data analytics and artificial intelligence to deliver bespoke messages and product offerings to individual consumers. We are going to review the essence of hyper-personalization, check out its merits and challenges, and then offer insights for marketers eager to use its power.