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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

Soft Skills in an AI Business World

Soft Skills – More Important Than Ever in an AI Driven World

With AI continuing to revolutionize the world of business, the importance of soft skills has not diminished but rather increased in value. Soft skills are crucial for filling the gaps left by AI, particularly in areas requiring human judgment, creativity, and emotional intelligence. This guide examines the essence of soft skills in business, their increased significance in an AI-driven world, and offers strategies for effectively integrating soft skills with AI technologies.

Project Management

Project Management Tools in Today’s Age Are Essential

In the fast-paced world of marketing, efficiency and organization are not just desirable; they are essential. The adoption of project management tools are vital to meeting the needs of marketing professionals. We will take a look at the rationale of using project management tools, dive into the tangible benefits to be had in using them, look at examples, and then explain why it’s not only beneficial to use these tools - but also critical for staying competitive.

Customer Loyalty

Customer Loyalty – What You Need to Know

It is a well-known fact that customers can go where ever they want to purchase goods and services. Where does customer loyalty come from then, and how does a business grow a loyal customer base? When a business provides a customer a good experience, that is the beginning of creating customer loyalty. We’ll dive into the many things a business can do to cultivate loyal customers and shine a light on the impact it can have on a company's success.