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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

US Data Viral Content

Viral Content Creation: How to Lessons from Successful Campaigns

While there's no surefire formula for virality in the world of content, a combination of creativity, strategic planning, and audience-centric material can significantly enhance your chances of success. Creating viral content is both an art and a science. It requires a deep understanding of your audience, a knack for storytelling, and the ability to evoke strong emotions. We'll show you that by learning from successful campaigns and implementing the strategies and tips outlined in this blog, you can increase your chances of creating content that spreads like wildfire.

US Data Marketing Fatigue

Marketing Fatigue: How to Keep Your Audience Engaged

Consumers are bombarded with marketing messages from all directions—social media, email, TV, radio, and even within their favorite apps. This constant influx of information can lead to marketing fatigue, where audiences become desensitized and disengaged. For marketers, this poses a significant challenge: how can you keep your audience engaged in an environment saturated with noise? We'll explore strategies to combat marketing fatigue, including understanding its causes and symptoms, so you'll learn how to keep your audience interested and engaged.

ENGAGING MILLENNIALS AND GEN Z: MARKETING TACTICS THAT WORK

Millennials and Gen Z: Marketing Tactics That Work

Understanding how to engage Millennials and Gen Z is crucial for any brand aiming for success. These generations, born between 1981 and 2012, are distinct in their values, behaviors, and expectations. Engaging Millennials and Gen Z requires a nuanced understanding of their unique characteristics. We've laid a strong groundwork you can follow for how to engage them. We'll explain how leveraging social media, emphasizing authenticity, creating interactive content, and prioritizing mobile optimization will help you reach these influential generations.