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Resources

Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

data visualization

A Guide to 5 Top Data Visualization Tools

Running a business today, comes with more data than we know what to do with. The ability to interpret all this data, especially complex data sets, requires powerful data visualization tools. These data visualization tools can bring data to life, making it more useful and more actionable. We are going to introduce you to five leading data visualization tools. We'll explore their strengths, weaknesses, unique niches, and provide you a roadmap to help you choose the tool that is right for your needs.

Influencer Marketing

Is Influencer Marketing at a Dead End?

Influencer marketing has emerged as a pivotal strategy in digital marketing, harnessing the power of social media personalities to drive brand awareness, engagement, and conversion. Despite rumors of its decline, recent data indicates that influencer marketing remains not only viable but is experiencing significant growth and transformation. Explore its viability, emerging trends, and strategic implications for marketers looking to leverage influencers in their marketing campaigns.

Marketing pLan

How to Create a Successful Marketing Plan

Developing a marketing plan is a critical step for any business. However, it may seem that creating a marketing plan is a daunting affair. We are here to say that it doesn't have to be. Simply treat it is a step-by-step process, that when done right, will help support the growth of your business. We’ll illustrate this by highlighting the importance of doing market research, setting clear goals, allocating your budget wisely, and monitoring your progress.