Resources
[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue
- May 20, 2017
- admin
- Case Studies
A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.
[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships
- February 20, 2017
- admin
- Case Studies
A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.
[Case Study] Improve Margins by Combining Direct Mail & Email Marketing
- October 21, 2016
- admin
- Case Studies
A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.
Blog
5 Tips for Convincing Clients to Try New Marketing Strategies
- April 11, 2017
- admin
- Blog PostsMarketing Strategy
As a marketing or advertising account manager, your job is never easy. Clients can be demanding, unclear, hard to reach, argumentative,...
Is Direct Mail Marketing Still Effective with Millennials?
- April 4, 2017
- admin
- Blog PostsDirect Mail Marketing
Millennials spend a large part of their day looking at phone and laptop screens, tuned into social media, and living in...
Email Marketing Relevancy Is More Important Than Ever
- January 16, 2017
- admin
- Blog Posts
We all know that email relevancy is crucial in developing an engaging and successful email marketing strategy. Let’s be real –...