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Case Studies

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

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Blog

Customer Journey and Unified Customer Journey

Customer Journey Management Unified for Optimum Service

Achieving a unified customer journey, while challenging, is essential for organizations that want to remain relevant and competitive. By breaking down data silos, fostering collaboration, and leveraging technology, businesses can deliver seamless experiences, drive customer loyalty, and unlock the full potential of their customer data.

Marketing Technology Martech

Marketing Technology Tips to Stay Competitive in an Evolving Martech World

Staying ahead in the world of Marketing Technology means staying on top of all latest advancements. Learn to be an expert Martech marketer and embrace marketing technology like never before. From AI and automation to blockchain and voice search, harness tools and insights needed to engage with your audience with great effect. Choose to stay informed and invest in training, while focusing on the customer experience.

email marketing

Email Marketing Not Going Your Way? Here’s Why.

Email marketing is a cornerstone of digital marketing, but sometimes it doesn't go your way. There are many reasons why your email marketing may not be hitting the mark. Contained here are the most common reasons email marketing fails and ways to fix those problems if/when they occur.

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