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Resources

Case Studies

Resources

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

Resources

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

Resources

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

Resources

Our Top 5 TED Talks on Marketing

We love TED Talks for eye-opening inspiration from thought leaders around the world. Here are our 5 favorite TED Talks that inspire us to push our marketing to new heights. We hope you will enjoy them as much as we do!

Resources

Targeted Marketing vs. Mass Marketing

This ultimate guide will help you distinguish between targeted marketing and mass marketing for your next marketing campaign. Research by the...

Resources

Everything To Know About SMS Text Marketing

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. SMS is an acronym...