marketing-list-resources

Resources

Case Studies

Resources

[Case Study] Using Email Marketing to Grow Newspaper Ad Revenue

A case study exploring how one newspaper publisher increased their viewership and advertising revenue by sending targeted email blasts to non-subscribers.

Resources

[Case Study] Using Email Marketing to Drive Car Sales for Auto Dealerships

A case study detailing the successful “Email Matchback Program” that won over an automotive marketing agency – just when they thought that email couldn’t work for the auto industry.

Resources

[Case Study] Improve Margins by Combining Direct Mail & Email Marketing

A case study showing how one company’s direct mail program took off with the help of identically-targeted, postal-enhancing email broadcasts.

Blog

Resources

Everything To Know About SMS Text Marketing

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. SMS is an acronym...

Resources

15 Worst Marketing Blunders of All-Time

The following are 15 of the worst marketing blunders of all-time. While these campaigns may or may not have accomplished their...