Keyword Methodology and Implementation

Marketers can use keyword research to create content that is more likely to be found by their target audience.

There are a number of factors to consider when doing keyword research, such as:

• The intent of the searcher: Are they looking for information, a product, or a service?

• The competition: How many other websites are ranking for the same keywords?

• The search volume: How many people are searching for these keywords each month?

Once marketers have identified the right keywords, they can implement them in their content in a number of ways, such as:

• Using the keywords in the title and headings

• Using the keywords throughout the body copy

• Using the keywords in the image alt text

• Use the links of other pages that contain the keywords

By following these tips, marketers can use keyword research and implementation to improve the SEO of their content and reach more of their target audience.