The first six months of a new homeowner’s life are filled with tons of home-related purchases. They will typically spend over 3 times as much money during those first few months than they will over the next 2 years combined. Their immediate set of needs range from patio furniture to kitchen appliances, from gardening supplies to window shades, but it doesn’t stop there. This is also one of the few times in a consumer’s life where their brand loyalties are up for grabs. All bets are off when someone moves to a different area and must adjust their shopping behavior to accommodate their new situation. Every new homeowner needs to find a new grocery store, dentist, restaurant, hair salon… You name it!
New homeowners have lots of decisions to make, and the first company they find who meets their needs often wins their business. This means that the quality of a new homeowner list depends almost entirely on the freshness of the data. This is where US Data truly shines. Every new homeowner list is verified daily and pulled the night before you receive it to ensure maximum freshness.
Don’t wait until 5 or 6 of your competitors have already slipped their offers in ahead of yours. Make sure you’re at the top of the list for fresh, loyal customers with US Data’s new homeowner database.

Universe Size (Per Year):
Popular Targeting Selects
HOMEOWNERSHIP
- Property Owners
- Unit Dwelling Type
- Property Type
- Sale Date
- Estimated Home Value
- Square Footage
- Length of Residence
- Year Built
- Number of Rooms
- Lot Size
- Presence of Pool
MORTGAGE
- Mortgage Amount
- Monthly Payment
- Loan Type
- Down Payment
- Loan-to-Value Ratio
- Available Equity
- Interest Rate at Sale
- Fixed vs. Variable Rate
- 30-60-90 Day Lates
- Foreclosures
- Pre-Foreclosures
OTHER
- Apartment Dwellers
- Prospective Home Buyers
- New Homeowners
- Pre-Movers
- New Movers
- Absentee Homeowners
- Refinancing & Loan Mod Candidates
- Commercial Property Owners
INDIVIDUAL
- Age
- Gender
- Geography
- Marital Status
- Ethnicity
- Religion
- Country of Origin
- Language
- Education Level
- Occupation
- Political Party
HOUSEHOLD
- Household Size
- Head of Household Age
- Presence of Children
- Age of Children
- Number of Children
- School Grade Levels
- Number of Generations Present
- Presence of Grandparents
- Presence of Veterans
LIFE STAGE
- Off to College
- Brides to Be
- Newlyweds
- Expecting Parents
- New Parents
- Divorced
- Empty Nesters
- New Grandparents
- Retired
INCOME/AFFLUENCE
- Estimated Household Income
- Credit Worthiness
- New Credit Card Holders
- Number of Credit Lines
- Types of Credit Cards
- Active Investors
- Investment Types
- Net Worth
TRANSACTIONAL
- Purchasing Behavior
- Transaction Date
- Product Categories
- Brand Preferences
- Store Preferences
- Mail Order Buyers
- Online Shoppers
DONORS
- Donors
- Charitable Donors
- Political Contributors
- Religious Donors
LIFESTYLE
- Boat Owners
- Frequent Travelers
- Ailments & Illnesses
- Timeshare Owners
- Outdoor Enthusiasts
- Green Households
- Pet Owners
- Clubs & Memberships
- Magazine/Newspaper Subscribers
- Aircraft Owners
- Smokers
- Jewelry Buyers
INTERESTS
- Arts & Crafts
- Reading Preferences
- Health & Fitness
- Music Preferences
- Sports
- Online Gambling
- Gardening
- Home Improvement
- Photography
- Self Improvement
AUTOMOTIVE
- Automobile Owners
- Likely Auto Shoppers
- Vehicle Make
- Vehicle Model
- Vehicle Year
- Vehicle Type
- Number of Vehicles Owned
- Motorcycle Owners
- RV Owners
- Truck Owners
- Commercial Fleet Owners