In: usps

direct-mail-marketing-2020

USPS Goes Digital with Real Mail Notification

During last year’s National Postal Forum, Postmaster General and Chief Executive Officer of the Postal Service, Megan Brennan, announced a coming-soon...

key-characteristics-of-EDDM-mail

Why EDDM Is A Bad Deal For Marketers

What’s more important to the marketer – Expense or Profit? How about BOTH! Take a closer look at EDDM (Every Door Direct Mail)… Can you say “junk mail” at its worst? The post office would have us believe that you should not send marketing messages to the “right target at the right time”… You should send your message to “Everyone – Every door – Every time”. Let’s look at both sides of the question above.