In: The Pareto Principle

pareto principle

The Pareto Principle – Applications in Sales and Marketing

Learn more about The Pareto Principle and how it can offer a useful framework for optimizing sales and marketing efforts. Known as the 80/20 Rule, this Principle is derived from the observation of Italian economist Vilfredo Pareto in the early 1900's. He saw that 80% of the land in Italy was owned by 20% of the populace, a pattern he saw repeated in many aspects of business. The principle stipulates that by focusing on the few critical elements that drive the majority of your business, you can achieve greater effectiveness and profitability.