In: telemarketing campaign
4 Cold Calling Mistakes That Will Waste Your Sales Leads
Purchasing a list of targeted sales leads is a great way to identify potential customers for your business, but what is the next step after you have already purchased that list? If your list includes verified phone numbers, a common response is to have your sales representatives begin cold calling that list. Cold calling can be a very effective way to utilize your sales leads. However, the practice of cold calling is often bogged down by outdated techniques that, more often than not, turn off prospects rather than engaging their interest. If you want your sales leads to live up to their full potential, make sure your sales staff doesn’t commit any of these cold calling faux pas.
5 Strategies for Planning a Direct Marketing Campaign
Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!