In: targeting consumers

• May 29, 2012
• admin
• Blog PostsDirect Mail Marketing

These days, direct mail is often dismissed as an antiquated marketing channel while email marketing or social media are becoming ever more popular choices. Despite the current popularity of “new” media, there is ample evidence to show that direct mail is still the return on investment champion, so what is the real problem here? In most cases, it comes down to cost. Direct mail costs more per message delivered and consequently requires more of an up-front investment than online marketing channels. There are, however, two cold doses of reality to face when it comes to direct mail. First is that planning a marketing campaign on the basis of savings instead of on return is never a good idea. Second is the hard truth that, if your direct mail campaign is breaking the bank, you’re probably doing it wrong. Here are 5 tips to keep those campaign costs down.

• June 20, 2011
• admin
• Blog PostsDirect Mail MarketingEmail Marketing

After you’ve done the research and you’ve selected your list provider, now it’s time to place your marketing list order. Consulting...