In: targeted mailing list

The Pros and Cons of EDDM

The Pros and Cons of EDDM

In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We...

The Dos and Don’ts of Building a Direct Mail Campaign

Running a direct mail campaign can often yield great results and help you build a well-rounded marketing strategy for your company....

What Can Back-To-School Season Do For Your Business?

Back-to-school season is here, and with it comes a myriad of marketing opportunities for B2C businesses. Did you know that consumers will spend about $70 billion on back-to-school supplies this year? This is the second largest consumer spending event of the year, second only to the winter holiday season. As kids head back to school, their parents will be bombarded with back-to-school ads from every direction, so it is vital that you get your message out to them early!

Growing Your Marketing List With No Effort

In-house marketing lists are invaluable assets to any business. Internal lists tell you who your past and present customers are, allowing you to build long-term relationships with them, gaining their trust and loyalty and transforming them into dedicated repeat customers. However, relying solely on your existing in-house marketing lists will simply maintain the status quo, and that isn’t enough by itself. Businesses need to see growth in their customer base, and for that, you will need to grow your marketing lists.

You’ve Got Your Mailing List – Now What Mail Piece is Right for You?

When it comes to a direct mail campaign, the type of mail piece you choose can significantly impact the effectiveness of...