In: target marketing

The Pros and Cons of EDDM

The Pros and Cons of EDDM

In today’s blog post, we are going to go over the Pros and Cons of Every Door Direct Mail (EDDM). We...

Targeted Marketing: The Secret to Direct Marketing Success

Targeted Marketing: The Secret to Direct Marketing Success

According to the US Census Bureau, there are over 120 million households in the United States. When designing a direct marketing...

Marketing Strategy: Why is Finding Your Target Market Necessary?

Marketing Strategy: Why is Finding Your Target Market Necessary?

Discovering the correct target market for your product is necessary for developing a marketing strategy, especially when it comes to small...