In: response lists

Response Lists vs Compiled Lists: Which Is Right For You?

Response Lists vs Compiled Lists: Which Is Right For You?

The world of mailing lists can be a complicated one, especially as a first-time list buyer, and it can be difficult to know which kind of list is right for your business. In an effort to demystify the process, let’s break down a couple of data buzzwords you’ll often hear: response lists and compiled lists. Understanding these types of data and their uses could be your first step towards marketing success.