In: online marketing

4 Facebook Features You Can Use For Your Business

When utilized correctly, Facebook goes beyond casual social networking between family and friends. The massive social media site can be used...

Online Marketing: 4 Effective Ways to Tackle Cyber Monday

Cyber Monday, the biggest online shopping day of the year, ties up the massive Thanksgiving sales weekend. Black Friday and Cyber...

Integrating Direct Marketing and Content Marketing Strategies

Integrating Direct Marketing and Content Marketing Strategies

Learning and utilizing new marketing techniques is a must for any business; however, many people only learn to practice those techniques...

The Dreaded Deal Hunter: Why Direct Mail Coupons Are More Effective Than Daily Deal Sites

For a while, it seemed like I couldn’t go two days without hearing about some amazing deal one of my friends got on a daily deal site like Groupon or Living Social. Daily deals were all the rage, and businesses were raving about the enormous boost in business they had been seeing. However, as time has passed and many of those businesses have faded away, people have begun questioning the efficacy of these daily deal sites. Amidst all the debate, one thing has become crystal clear: Direct mail coupons are, and always were, much more effective at creating loyal, repeat customers. Why does direct mail have such a distinct advantage over online deals in the coupon world?

Internet Usage: Implications for Direct Mail Marketing

Smartphones. Tablets. Google Glasses. With all of the recent buzz about new ways the Internet can make our lives easier, it often starts to seem as if everyone is perpetually connected to the Internet. The world of online marketing certainly doesn't refute this impression; these days, it seems that most marketing news revolves exclusively around Internet marketing strategies, be it social media, mobile marketing, or gamification. However, Internet usage may not be quite as universal as the online marketing bubble leads us to believe, and traditional marketing strategies, such as direct mail, may still have the last word.