In: marketing

5 Strategies for Planning a Direct Marketing Campaign

5 Strategies for Planning a Direct Marketing Campaign

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

How to Use Email Marketing As a Branding Tool

Email marketing is a valuable tool when it comes to branding your business. Whether or not your business is B2C or B2B, branding is an important part of developing credibility and customer loyalty. However, we focus on lead generation so often, many people don’t realize that email marketing can be effectively used as a brand awareness tactic as well. Let’s delve into the basics of branded email marketing to examine its uses and strengths.

Telling Your Story with Direct Mail Marketing

Telling Your Story with Direct Mail Marketing

Storytelling has been an integral aspect of society since the earliest civilizations. Passed from generation to generation by word of mouth or written word, stories have always shaped the way we view the world and relate to each other. Why are stories so powerful? They connect with us on an emotional level and tap into our desires and fears; stories remain in our memories long after cold facts.

B2B Mobile Marketing: The Elephant in the Room

Marketers these days can’t seem to praise mobile marketing highly enough, but there’s an elephant in the room that needs discussing: What about B2B mobile marketing? In the marketing blogosphere, mobile seems to be a dream-come-true for B2C marketing efforts, but no one is discussing how B2B can benefit from mobile marketing. Many B2B marketers are wondering if they should even bother with it. As it turns out, mobile marketing can and should be used for B2B marketing purposes, and here’s why.

Email Marketing: 10 Sure-Fire Ways to Lose Subscribers

Email marketing is a delicate game to play. While businesses certainly need to get their message out to potential customers, failing to adhere to CAN-SPAM laws, or even designing your email marketing campaign in a “spammy” way, can get your email deleted, marked as spam, or even blacklisted. Here are 10 sure-fire ways to annoy your email list enough to lose tons of subscribers. Make these email marketing mistakes at your own peril!

Internet Usage: Implications for Direct Mail Marketing

Smartphones. Tablets. Google Glasses. With all of the recent buzz about new ways the Internet can make our lives easier, it often starts to seem as if everyone is perpetually connected to the Internet. The world of online marketing certainly doesn't refute this impression; these days, it seems that most marketing news revolves exclusively around Internet marketing strategies, be it social media, mobile marketing, or gamification. However, Internet usage may not be quite as universal as the online marketing bubble leads us to believe, and traditional marketing strategies, such as direct mail, may still have the last word.

Direct Mail: 2012 Presidential Candidates Use Tried-and-True Marketing Methods

Presidential candidates have a lot at stake when it comes to the success of their marketing campaigns, and it seems that, in the upcoming election, direct mail is still the marketing backbone that candidates turn to in times of need. Amidst accusations that direct mail has become obsolete, the 2012 presidential candidates’ marketing efforts paint a very different picture: Direct mail is a key component of every single candidate’s strategy.

Targeted Marketing: Focus on Less to Sell More

Many businesses are initially wary of targeted marketing. This is because the idea of marketing to less people in order sell more sounds counterintuitive. Trust us – it’s not. Here’s why your business cannot afford to overlook targeted marketing.

The Tenuous Relationship between Email Marketing and Spam

A successful email marketing campaign must differentiate itself from spam; if not, it will be shot down before it ever leaves the ground. This article will explore the complexities of spam in order to help your email marketing campaigns live up to their full potential.

15 Over-the-Top Event Marketing Campaigns

Events have long been utilized in marketing to spread brand recognition, beliefs, or a political agenda. Whether one’s ultimate goal is...