In: marketing

How To Choose A Marketing List That Works

When I think of choosing a marketing list for my business, I’m reminded of my baker friend, Emma, who once brought a platter of buttery, egg-based brownies to a party of strict vegans - all of whom politely declined. Was there anything wrong with Emma’s product? Not at all. I personally shoveled 4 of them into my mouth like I was suffering from a brownie deficiency. But even if you have a great offer and package it beautifully, it means nothing if you’re trying to deliver it to people who have no use for it. Here are some key reminders on how to choose a marketing list that won’t leave you with egg on your face:

How My Dating Life Will Save Your Marketing. (You’re Welcome.)

I’m face-to-face with a marketing problem. The problem is about 5’10, brown-eyed, and is talking about his mother with his mouth full. This is one of the many dates I’ve been on recently who had me at hello and then lost me shortly after. Why? Because, I realized, when it comes to getting someone invested in you, being smart and having a lot to offer just isn’t enough. (Sorry, Date #8.) If your marketing milkshake isn’t bringing all your clients to the yard, ask yourself these three questions.

Response Rate vs. ROI: Which Marketing Metric Is More Important?

Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target. If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts. Today, we will explore two metrics that are commonly misunderstood: Response rate and return on investment (ROI). Let’s take a look at why they matter.

Relevancy: The Key to Lead Generation Marketing Success

In the direct mail marketing world, we have a common saying: “Junk mail is just mail delivered to the wrong person.” Now I know it sounds a little gimmicky, but there is actually truth in this saying, not just for direct mail but for all types of lead generation marketing. Junk mail ceases to be “junk” when the recipient actually needs or wants what that mail piece offers. At that point, it transitions into something useful, even welcome, especially if it solves a problem. The term “junk mail” refers, not to all promotional mailings, but to promotional mailings that were not relevant to the recipient.

Trick or Treat: Tips for the Halloween Marketing Season

Fall is quickly approaching, and with it comes that ghoulish holiday where jack-o-lanterns gleam from porches and people disguise themselves in elaborate costumes for one night. That’s right, Halloween is almost here, and if your business hasn’t at least considered adding a Halloween marketing campaign to your agenda, then you’re missing out! Halloween is expected to drive over $7 billion in retail sales in 2012, so make sure you capitalize on this holiday before it’s too late!

How to Measure Your Direct Mail Marketing ROI

How to Measure Your Direct Mail Marketing ROI

Direct mail marketing campaigns can become expensive if not executed correctly, and especially during times of economic hardship, it is particularly important to back up marketing decisions with solid numbers. The most commonly accepted method of quantifying the success of a direct mail campaign is to calculate its Return on Investment (ROI). It’s not enough to simply know how much a campaign costs up-front; you also need to know how much revenue that campaign brought in, to determine whether or not it was financially worth the investment. Let’s walk through the process of calculating your direct mail ROI.

6 B2B Marketing Mistakes and How to Avoid Them

B2B marketing can be a tricky proposition; while it comes with its unique challenges, it can also bring in huge rewards if done correctly. Part of this process is learning from your mistakes. Luckily, you don’t have to reinvent the wheel! Check out these 6 B2B marketing mistakes and how to avoid them for your next campaign!

5-Step Guide to Writing an Effective Call-to-Action

So you’ve decided to embark on a direct marketing campaign? You’ve already got your marketing list, developed a great offer, and designed an eye-catching creative – but wait! You still need one thing: A strong, convincing call-to-action! Having an effective call-to-action is crucial in any direct marketing campaign, because prospective customers need a little guidance when it comes to taking action. Luckily, it’s not rocket science; follow these 5 steps and you’ll be writing effective calls-to-action like a pro in no time!

Targeted Marketing: Why Exclusion Is a Good Thing

Targeted Marketing: Why Exclusion Is a Good Thing

Here at US Data Corporation, we are big fans of targeted marketing; it’s the only practical way to plan a marketing campaign, especially in today’s economy. No business can afford to target everyone, and let’s be honest: The less you target, the less relevant your marketing becomes to the people who see it. This is why we strongly recommend that every business spend some time defining their target market before embarking on a marketing campaign: It will both save you money, and render your marketing more effective. However, many businesses shy away from targeted marketing, because they don’t want to “exclude anyone”. While this mindset may seem to make sense on the surface, it can actually hold your marketing efforts back in a substantial way. Here’s why.

What Can Back-To-School Season Do For Your Business?

Back-to-school season is here, and with it comes a myriad of marketing opportunities for B2C businesses. Did you know that consumers will spend about $70 billion on back-to-school supplies this year? This is the second largest consumer spending event of the year, second only to the winter holiday season. As kids head back to school, their parents will be bombarded with back-to-school ads from every direction, so it is vital that you get your message out to them early!