In: marketing

How The DMPEA Affects Direct Mail Marketing

How The DMPEA Affects Direct Mail Marketing

Every business wants to shake things up a bit to drive sales and attract more customers. What better way to make...

Frightfully Effective Halloween Direct Mail Marketing Ideas

Frightfully Effective Halloween Direct Mail Marketing Ideas

It’s officially fall! You know what that means: leaves changing colors, pumpkin spice lattes, and, of course, the most infamous holiday...

4 Unique Ways to Use Email Campaigns

4 Unique Ways to Use Email Campaigns

If you are suffering from a case of email writer’s block, it’s normal. It happens to email marketers from time to...

Bold and Bright: Why This Direct Mail Campaign Works

Bold and Bright: Why This Direct Mail Campaign Works

Although it is often overlooked, direct mail marketing is still a very effective marketing tool today. Not only is direct mail...

5 Best Practices for Writing Amazing Direct Marketing Copy

5 Best Practices for Writing Amazing Direct Marketing Copy

You have figured out who your main target audience is. You have your perfectly targeted mailing and/or email list ready. It’s...

Dive into 2015 with an Effective Marketing Plan

Dive into 2015 with an Effective Marketing Plan

Happy 2015! What better way to take on the new business year than with a fresh marketing plan? If you haven’t...

Looking Forward: 2014 Marketing Trends That Will Grow in 2015

Looking Forward: 2014 Marketing Trends That Will Grow in 2015

My, how 2014 has flown by! It’s the end of the year and the perfect time to look back and review...

Why Email Marketing is Still Hip

Why Email Marketing is Still Hip

Happy birthday to Email, who turned 32 years old this past Labor Day weekend! As the saying goes, 30s is the...

Lesser-Known CAN-SPAM Laws You Need to Be Aware of

As an email marketer, it’s necessary to understand all aspects of the CAN-SPAM laws. It’s easy to coast by only understanding...

5 Great Marketing Quotes Explained to Inspire Your Campaigns

We all need a little inspiration from time to time, so if you’re feeling less motivated about your marketing efforts, it...