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Frightfully Effective Halloween Direct Mail Marketing Ideas

Frightfully Effective Halloween Direct Mail Marketing Ideas

It’s officially fall! You know what that means: leaves changing colors, pumpkin spice lattes, and, of course, the most infamous holiday...

4 Unique Ways to Use Email Campaigns

4 Unique Ways to Use Email Campaigns

If you are suffering from a case of email writer’s block, it’s normal. It happens to email marketers from time to...

29 Key Email Marketing Terms You Should Know

29 Key Email Marketing Terms You Should Know

Every industry has its own lingo. The email marketing industry is no different. Without a little help, it can almost sound...

Don’t Ignore These 3 Marketing Focus Areas

Don’t Ignore These 3 Marketing Focus Areas

The marketing landscape is constantly changing. You have to stay on top of trends while continually managing existing efforts. However, even...

Direct Marketing Traps and How to Escape Them

Direct Marketing Traps and How to Escape Them

Direct marketing has been around for ages. It is one of the oldest types of marketing out there that is still...

5 Great Marketing Quotes Explained to Inspire Your Campaigns

We all need a little inspiration from time to time, so if you’re feeling less motivated about your marketing efforts, it...

Customer Service: Why Following Up Is So Important

Many businesses worry about drawing their customers in, but they sometimes don’t think about what happens to those customers after they’ve...

Useful Marketing Lessons from HBO’s Silicon Valley

The first season of HBO’s new television series Silicon Valley just finished up this Sunday. The show about the San Francisco...

3 Great Customer Loyalty Program Ideas for Your Business

3 Great Customer Loyalty Program Ideas for Your Business

Has your business been rewarding your customers? Offering a customer loyalty program as part of your marketing efforts is a great...

Branding Lessons: How to Be a Good Storyteller

Are you trying to build a brand and draw in new customers? Focusing on storytelling in order to sell a product...