In: marketing strategy

3 Tips on How to Build a Last-Minute Email Newsletter

If customers have already opted-in to your email list, it’s a great idea to keep them in the loop when it...

Useful Marketing Lessons from HBO’s Silicon Valley

The first season of HBO’s new television series Silicon Valley just finished up this Sunday. The show about the San Francisco...

Email Marketing 101: 4 Common Email Subject Line Mistakes

Has your company found success through your email marketing campaigns? If your emails have a low open rate, chances are your...

The Importance of Retaining Your Existing Customers

When we talk about sales and marketing campaigns, we are often focused on how we can bring in new customers and...

3 Great Customer Loyalty Program Ideas for Your Business

3 Great Customer Loyalty Program Ideas for Your Business

Has your business been rewarding your customers? Offering a customer loyalty program as part of your marketing efforts is a great...

Why Direct Mail is Here to Stay

In today’s digital world, some people find it hard to believe that direct mail is still a practical option for companies...

Branding Lessons: How to Be a Good Storyteller

Are you trying to build a brand and draw in new customers? Focusing on storytelling in order to sell a product...

Why You Should Optimize your Email Design for Both Plain Text and HTML

Are you having trouble deciding between sending HTML or plain text emails when setting up your email marketing campaigns? Doing a...

Reasons Why You Should Use Tumblr for Marketing

Has your company found success on Tumblr? Many businesses are now using the social site as part of their social media...

Choosing the Right Colors for Your Direct Mail Design

When marketers start to think about the overall design and layout of their direct mail campaign, they should also spend time...