In: marketing metrics
Response Rate vs. ROI: Which Marketing Metric Is More Important?
Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target. If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts. Today, we will explore two metrics that are commonly misunderstood: Response rate and return on investment (ROI). Let’s take a look at why they matter.