In: marketing lists

What to Consider When Renting a Consumer Email List

What to Consider When Renting a Consumer Email List

Renting lists has had a bad reputation in the past. However, trustworthy list companies who can provide you with high-quality, responsive,...

Tips on Creating Great Email Newsletter Content

Does your company send out email newsletters on a regular basis? If you haven’t been seeing the engagement you’ve been hoping...

How To Choose A Marketing List That Works

When I think of choosing a marketing list for my business, I’m reminded of my baker friend, Emma, who once brought a platter of buttery, egg-based brownies to a party of strict vegans - all of whom politely declined. Was there anything wrong with Emma’s product? Not at all. I personally shoveled 4 of them into my mouth like I was suffering from a brownie deficiency. But even if you have a great offer and package it beautifully, it means nothing if you’re trying to deliver it to people who have no use for it. Here are some key reminders on how to choose a marketing list that won’t leave you with egg on your face:

5 Strategies for Planning a Direct Marketing Campaign

5 Strategies for Planning a Direct Marketing Campaign

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!

Growing Your Marketing List With No Effort

In-house marketing lists are invaluable assets to any business. Internal lists tell you who your past and present customers are, allowing you to build long-term relationships with them, gaining their trust and loyalty and transforming them into dedicated repeat customers. However, relying solely on your existing in-house marketing lists will simply maintain the status quo, and that isn’t enough by itself. Businesses need to see growth in their customer base, and for that, you will need to grow your marketing lists.

Targeting New Businesses, New Movers, and New Homeowners: Hotline Files

Targeting New Businesses, New Movers, and New Homeowners: Hotline Files

Looking to target new businesses, new movers, or new homeowners? US Data Corporation has the freshest data in the industry on all three of these demographics, otherwise known as our Hotline Files. These groups are highly effective groups to target, because they are all experiencing major transitions in their personal and/or professional lives, and are in the market for lots of new purchases.

Is Your Marketing List Working for You?

People receiving marketing or advertising information are a part of what is called a marketing list. A marketing list is a...