In: marketing lists

• March 20, 2015
• admin
• Blog PostsEmail Marketing

Renting lists has had a bad reputation in the past. However, trustworthy list companies who can provide you with high-quality, responsive,...

• May 20, 2014
• admin
• Blog PostsEmail Marketing

Does your company send out email newsletters on a regular basis? If you haven’t been seeing the engagement you’ve been hoping...

• February 13, 2013
• admin
• Blog PostsMarketing Strategy

When I think of choosing a marketing list for my business, I’m reminded of my baker friend, Emma, who once brought a platter of buttery, egg-based brownies to a party of strict vegans - all of whom politely declined. Was there anything wrong with Emma’s product? Not at all. I personally shoveled 4 of them into my mouth like I was suffering from a brownie deficiency. But even if you have a great offer and package it beautifully, it means nothing if you’re trying to deliver it to people who have no use for it. Here are some key reminders on how to choose a marketing list that won’t leave you with egg on your face:

• July 16, 2012
• admin
• Blog PostsMarketing Strategy

Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!