In: marketing list

Apples and Oranges...data is NOT data!

Apples and Oranges…data is NOT data!

I’m sick of people saying, “data is data” as if all data is the same. Data is NOT data! This huge...

Who can you trust in the marketing list industry?

Let’s face it…the data industry is full of scammers. Data is an intangible product and unfortunately some people take advantage of...

Mailing Lists, Sales Leads, Response Data...What's in a Name?

Mailing Lists, Sales Leads, Response Data…What’s in a Name?

If you’re doing a marketing campaign, you’ve certainly heard a variety of industry terms when it comes to a “marketing list”....

Top 5 Keys to Ordering a Marketing List

After you’ve done the research and you’ve selected your list provider, now it’s time to place your marketing list order. Consulting...