In: marketing campaigns
Targeted Marketing: Why Exclusion Is a Good Thing
Here at US Data Corporation, we are big fans of targeted marketing; it’s the only practical way to plan a marketing campaign, especially in today’s economy. No business can afford to target everyone, and let’s be honest: The less you target, the less relevant your marketing becomes to the people who see it. This is why we strongly recommend that every business spend some time defining their target market before embarking on a marketing campaign: It will both save you money, and render your marketing more effective. However, many businesses shy away from targeted marketing, because they don’t want to “exclude anyone”. While this mindset may seem to make sense on the surface, it can actually hold your marketing efforts back in a substantial way. Here’s why.
Targeted Marketing: Focus on Less to Sell More
Many businesses are initially wary of targeted marketing. This is because the idea of marketing to less people in order sell more sounds counterintuitive. Trust us – it’s not. Here’s why your business cannot afford to overlook targeted marketing.