In: marketing campaigns

• August 14, 2012
• admin
• Blog PostsMarketing Strategy

Here at US Data Corporation, we are big fans of targeted marketing; it’s the only practical way to plan a marketing campaign, especially in today’s economy. No business can afford to target everyone, and let’s be honest: The less you target, the less relevant your marketing becomes to the people who see it. This is why we strongly recommend that every business spend some time defining their target market before embarking on a marketing campaign: It will both save you money, and render your marketing more effective. However, many businesses shy away from targeted marketing, because they don’t want to “exclude anyone”. While this mindset may seem to make sense on the surface, it can actually hold your marketing efforts back in a substantial way. Here’s why.

• March 12, 2012
• admin
• Blog PostsMarketing Strategy

Many businesses are initially wary of targeted marketing. This is because the idea of marketing to less people in order sell more sounds counterintuitive. Trust us – it’s not. Here’s why your business cannot afford to overlook targeted marketing.

• July 28, 2011
• admin
• Blog PostsFun Marketing Facts

In marketing, there are many ideas that fail for obvious reasons. There are those ideas that look good on paper, but...