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How My Dating Life Will Save Your Marketing. (You’re Welcome.)

I’m face-to-face with a marketing problem. The problem is about 5’10, brown-eyed, and is talking about his mother with his mouth full. This is one of the many dates I’ve been on recently who had me at hello and then lost me shortly after. Why? Because, I realized, when it comes to getting someone invested in you, being smart and having a lot to offer just isn’t enough. (Sorry, Date #8.) If your marketing milkshake isn’t bringing all your clients to the yard, ask yourself these three questions.

Response Rate vs. ROI: Which Marketing Metric Is More Important?

Determining the success of a marketing campaign without solid numbers to analyze is like throwing darts in the dark; you may have a vague idea of where to throw, but it’s still a toss-up as to whether or not you’ll actually hit your target. If you are conducting marketing campaigns without measuring that campaign’s metrics, you are missing out on valuable insights that will tell you how to move forward with your future marketing efforts. Today, we will explore two metrics that are commonly misunderstood: Response rate and return on investment (ROI). Let’s take a look at why they matter.

6 B2B Marketing Mistakes and How to Avoid Them

B2B marketing can be a tricky proposition; while it comes with its unique challenges, it can also bring in huge rewards if done correctly. Part of this process is learning from your mistakes. Luckily, you don’t have to reinvent the wheel! Check out these 6 B2B marketing mistakes and how to avoid them for your next campaign!

5-Step Guide to Writing an Effective Call-to-Action

So you’ve decided to embark on a direct marketing campaign? You’ve already got your marketing list, developed a great offer, and designed an eye-catching creative – but wait! You still need one thing: A strong, convincing call-to-action! Having an effective call-to-action is crucial in any direct marketing campaign, because prospective customers need a little guidance when it comes to taking action. Luckily, it’s not rocket science; follow these 5 steps and you’ll be writing effective calls-to-action like a pro in no time!