In: marketing campaigns

Summer Email Creatives to Inspire Your Own Campaigns

Finding inspiration for your summer email campaigns isn’t difficult when you start looking for it. Just this morning, I logged into...

How to Increase Sales Through Email Marketing Campaigns

Email marketing campaigns are not only a great way to build your brand and spread the word about your products and...

Valentine’s Day Marketing Campaigns You’ll Love

Love it or hate it, Valentine’s Day is a difficult holiday to avoid. As a holiday that celebrates love and relationships,...

How To Choose A Marketing List That Works

When I think of choosing a marketing list for my business, I’m reminded of my baker friend, Emma, who once brought a platter of buttery, egg-based brownies to a party of strict vegans - all of whom politely declined. Was there anything wrong with Emma’s product? Not at all. I personally shoveled 4 of them into my mouth like I was suffering from a brownie deficiency. But even if you have a great offer and package it beautifully, it means nothing if you’re trying to deliver it to people who have no use for it. Here are some key reminders on how to choose a marketing list that won’t leave you with egg on your face:

How My Dating Life Will Save Your Marketing. (You’re Welcome.)

I’m face-to-face with a marketing problem. The problem is about 5’10, brown-eyed, and is talking about his mother with his mouth full. This is one of the many dates I’ve been on recently who had me at hello and then lost me shortly after. Why? Because, I realized, when it comes to getting someone invested in you, being smart and having a lot to offer just isn’t enough. (Sorry, Date #8.) If your marketing milkshake isn’t bringing all your clients to the yard, ask yourself these three questions.