In: mailing lists
Shelf Life of a Mailing List: Getting the Most Out of Purchased Lists
When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.
5 Strategies for Planning a Direct Marketing Campaign
Effective and memorable direct marketing campaigns do not simply materialize based on luck; they require lots of hard work, planning, and strategizing. Don’t jump into your next direct marketing campaign with blinders on. Follow these 5 strategies to ensure your next campaign’s success!
Growing Your Marketing List With No Effort
In-house marketing lists are invaluable assets to any business. Internal lists tell you who your past and present customers are, allowing you to build long-term relationships with them, gaining their trust and loyalty and transforming them into dedicated repeat customers. However, relying solely on your existing in-house marketing lists will simply maintain the status quo, and that isn’t enough by itself. Businesses need to see growth in their customer base, and for that, you will need to grow your marketing lists.
Response Lists vs Compiled Lists: Which Is Right For You?
The world of mailing lists can be a complicated one, especially as a first-time list buyer, and it can be difficult to know which kind of list is right for your business. In an effort to demystify the process, let’s break down a couple of data buzzwords you’ll often hear: response lists and compiled lists. Understanding these types of data and their uses could be your first step towards marketing success.
5 Tips for Saving Money on Your Direct Mail Marketing
These days, direct mail is often dismissed as an antiquated marketing channel while email marketing or social media are becoming ever more popular choices. Despite the current popularity of “new” media, there is ample evidence to show that direct mail is still the return on investment champion, so what is the real problem here? In most cases, it comes down to cost. Direct mail costs more per message delivered and consequently requires more of an up-front investment than online marketing channels. There are, however, two cold doses of reality to face when it comes to direct mail. First is that planning a marketing campaign on the basis of savings instead of on return is never a good idea. Second is the hard truth that, if your direct mail campaign is breaking the bank, you’re probably doing it wrong. Here are 5 tips to keep those campaign costs down.
Targeting New Businesses, New Movers, and New Homeowners: Hotline Files
Looking to target new businesses, new movers, or new homeowners? US Data Corporation has the freshest data in the industry on all three of these demographics, otherwise known as our Hotline Files. These groups are highly effective groups to target, because they are all experiencing major transitions in their personal and/or professional lives, and are in the market for lots of new purchases.
Spring Cleaning with Data Hygiene Services
Spring is finally here, and with it comes that chance for new beginnings, the infamous Spring Cleaning! This is the perfect time to give your mailing lists a good scrubbing and a fresh face with US Data Corporation’s Data Hygiene Services. Don’t let your hard-earned customer data get old and irrelevant – it’s time to give your mailing lists the Spring Cleaning treatment!
Mailing Lists – Utilizing your mailing list to the fullest extent
It’s great to maintain your internal mailing list so that you can use it to re-contact your clients throughout the year…but...
Mailing Lists, Sales Leads, Response Data…What’s in a Name?
If you’re doing a marketing campaign, you’ve certainly heard a variety of industry terms when it comes to a “marketing list”....