In: mailing list cleanup

• April 29, 2015
• admin
• Blog PostsDirect Mail Marketing

You send out your direct mail campaign, but you are not seeing the results you anticipated. Response rates are low and...

• May 29, 2012
• admin
• Blog PostsDirect Mail Marketing

These days, direct mail is often dismissed as an antiquated marketing channel while email marketing or social media are becoming ever more popular choices. Despite the current popularity of “new” media, there is ample evidence to show that direct mail is still the return on investment champion, so what is the real problem here? In most cases, it comes down to cost. Direct mail costs more per message delivered and consequently requires more of an up-front investment than online marketing channels. There are, however, two cold doses of reality to face when it comes to direct mail. First is that planning a marketing campaign on the basis of savings instead of on return is never a good idea. Second is the hard truth that, if your direct mail campaign is breaking the bank, you’re probably doing it wrong. Here are 5 tips to keep those campaign costs down.

• March 26, 2012
• admin
• Blog PostsData Cards

Spring is finally here, and with it comes that chance for new beginnings, the infamous Spring Cleaning! This is the perfect time to give your mailing lists a good scrubbing and a fresh face with US Data Corporation’s Data Hygiene Services. Don’t let your hard-earned customer data get old and irrelevant – it’s time to give your mailing lists the Spring Cleaning treatment!