In: mailing list campaign

Shelf Life of a Mailing List: Getting the Most Out of Purchased Lists

When businesses dip their toes into the world of mailing lists for the first time, they often unwittingly make simple mistakes that jeopardize the success of their marketing campaigns. We know that being a first-time mailing list buyer can be tricky, because you simply don’t know what the best practices are. One of the most common mistakes we see with novice list buyers is that they’ll purchase or rent a mailing list, sit on it for a long time before using it, and then are surprised when their response rates are low. Respecting the shelf life of a mailing list is crucial to running a successful direct marketing campaign, so let’s clear this one up once and for all.


Mailing List Purchase Tips for 2011

The New Year is always an interesting time for a business. Everybody’s excited about starting fresh, motivated to work harder and...

Some US Data Corporation FAQs…mailing lists, sales leads, email marketing and more!

Will I be able to use the mailing list more than once? In order to maintain the integrity of our data,...


Things to Think About when Buying a Mailing List

Buying a mailing list is often a confusing and cumbersome experience. There are many list brokers out there and it’s hard...